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Notes on Nature
25, June 2024
Going All Out to Get All Out of Plastic
We’re going all out to get all out of plastic, starting with our new, 100% recycled and infinitely recyclable 500ml aluminium range. These shiny new bottles are the latest milestone in a 50-year journey of making packaging as planet-friendly as we can – and the result of a long search for the right metal bottle.
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21, June 2024
Behind the Scenes: Outside with Lira X Earth Minutes
Our Marketing Executive, Ellie, recently travelled to Croydon for the filming of Episode 1 of Outside With Lira, supported by Faith In Nature. This original miniseries is a collaboration between Earth Minutes and urban environmentalist Lira Valencia, AKA ‘Croydon’s David Attenborough’. Here, Ellie gives us the lowdown on her day behind the scenes…
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20, June 2024
Ingredients that Give Back
By appointing Nature as a voting member of our board, we’ve been able to listen to and understand the needs of the natural world. With that in mind, we’ve carefully sourced ingredients for our new 99.5% natural origin range that don’t only work beautifully, but give something back.
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20, June 2024
Even More Active Naturals: Our Expertly Formulated Base Blends
So, we listened to Nature and made our products even more natural (up from 99% natural origin to 99.5%!). In response to Nature’s role as a voting director on our board, we’ve packed even more active naturals into our liquid haircare, hand and body wash. It all begins with two expertly formulated base blends of organic ingredients – one for haircare and one for hand and body.
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