It's never been easier to look authentic. Wander down the supermarket aisle and you’ll find countless brands proudly declaring their ‘natural’, ‘independent’ and ‘sustainable’ credentials. Which is brilliant... except it makes one thing surprisingly difficult: knowing who to trust.

Somewhere along the way, sustainability developed an image problem. It's become associated with giving things up – no plastic, no flights, no treats, no fun. Along with that comes the guilt trip – forgot the tote bag, ordered takeaway, used a plastic straw.

Got 2B waves? Learn how to spot the hair type, tackle common frizz and oil issues, and care for it naturally with the right routine.

There was a time when good hair days felt more like pot luck than anything. Now it’s a numbers ga...